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Users will soon have a updated setting that enables them to lessen the amount of AI-made content appearing in their feeds. This move comes as the service disclosed that it currently hosts in excess of 1 bn AI-generated clips.

Trial and Implementation

The update is being tested over the next few weeks before a global rollout. This advancement coincides with a rise in AI-generated material, fueled by new content generation software.

AI Proliferation Online

Recent reports that approximately one in 10 of the most rapidly expanding channels on a competing service primarily display content made by AI. A large amount of this material is classified as “AI slop”, a label for substandard, bulk-generated content that is often illogical or surreal.

Our research shows that many people enjoy content created using AI tools, including computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, according to their own preferences,” said a company executive.

Scale of AI Content

The platform disclosed that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, over 100 m videos are uploaded to the service each day, making AI content a minor percentage of its total content library.

How to Adjust Settings

Members will be able to decrease or raise the level of AI-generated videos they view by accessing the “manage topic” option in the application and picking the AI content topic. Additional categories that can already be modified under the setting include current affairs, style, cosmetics, and choreography.

AI Disclosure Rules

The platform’s rules mandate creators to identify convincing AI-made content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI video that is not labeled can be removed under its user guidelines.

Additionally, the service will now add an artificially created label to content made using its own AI tools, or detected by an cross-platform project for spotting AI-generated material. This measure is designed to deter users from trying to circumvent the tagging system.

Responsible AI Funding

The company is furthermore launching a $2 million educational fund for specialists and groups to create learning resources about using AI responsibly. This initiative will assist educational bodies specializing in teaching computer science.

Platform Protection

TikTok has supported its moderation strategy, during controversy over proposals to lay off a large number of safety staff in the United Kingdom. TikTok is set to reduce 439 jobs in its trust and safety team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content seen by safety staff over the previous year due to reliance on its automated systems.

We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is why a extensive automated help is really helping us operate efficiently.”